Bibliografia

Principal

  • Osterwalder, A., & Pigneur, Y. (2014). Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons Burns, P. (2016). Entrepreneurship and Small Business. Palgrave Macmillan. Dorf. R., Byers, T. Nelson, A. (2014). Technology Ventures: From Idea to Enterprise. McGraw-Hill Education. Mariotti, S., Glackin, C. (2015). Entrepreneurship: Starting and Operating A Small Business, Global Edition. Pearson.:

Secundária

  • Textos complementares fornecidos posteriormente pela equipa docente.: