Bibliografia

Principal

• Textos de apoio da UC. Reis, E. (2001), Estatística Multivariada Aplicada. Edições Sílabo. Sarstedt, M. and Mooi, E. (2019) A Concise Guide to Market Research: the Process, Data and Methods using IBM SPSS Statistics, Springer (3rd ed.):

Secundária

• Marôco, J. (2014), Análise Estatística Com O Spss Statistics (6ª ed.). ReportNumber, Lda. McDonald, M., and Dunbar, I. (2012), Market Segmentation: How to Do It, How to Profit from It, 4th edition. John Wiley & Sons . Field, A. (2018) Discovering Statistics using IBM SPSS Statistics, 5th ed. Sage Publications: