Bibliografia

[1] McDonald, M., and Dunbar, I. (2012), Market Segmentation: How to Do It, How to Profit from It, 4th edition. John Wiley & Sons . [2] Field, A. (2024). Discovering Statistics Using IBM SPSS Statistics. 6th ed., SAGE. ISBN: 9789899676374:

[1] Marôco, J. (2021). Análise Estatística com o SPSS Statistics. ReportNumber 8ª edição. ISBN: 9781526445780. [2] Anderson, D., Sweeney, D., Williams, T., Camm, J., Cochran, J., Fry, M., Ohlmann, W., Freeman, J., and Shoesmith, E. (2024). Statistics for Business and Economics. Cengage Learning, 6th edition. ISBN-10: 1473792509 ISBN-13: 9781473792500: