Bibliografia

Principal

• th edition, Palgrave MacMillan Lasserre, P. (2018);Global Strategic Management; 4 :

Secundária

• Hofstede, Geert, (2010), Culture and organizations: Software of the mind, McGraw-Hill Caligiuri, Paula, (2013) Cultural Agility, Jossey-Bass Eiteman, David K., (2018), Multinational Business Finance, Pearson. Hollensen, Svend, (2020), Global Marketing, Pearson :