Bibliografia

Principal

• - "The power of sales analytics", Andris Zoltners, Prabhakant Sinha, Sally Lorimer, 2015, ZS Associates Inc.  - "Strategic Management", Richard Lynch, 8th edition, 2018, Pearson. :

Secundária

• - Business Analytics", James Evans, 3rd Edition, 2019, Pearson. - "Selling & Sales Management: Developing Skills for Success", Lisa Spiller, 1St Edition, 2021, SAGE. :