Bibliografia

Principal

  • Camm, J., Cochran, J., Fry, M., Ohlmann, J. (2024). Business Analytics, 5th Edition, Cengage. ISBN: 978-0357902202. Laursen, Gert H. N. & Thorlund, Jesper (2017)., Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, 2nd Edition, Wiley. ISBN: 978-1119298588.:

Secundária

  • Brennan, K. (2015). A Guide to the Business Analysis Body of Knowledge (BABOK Guide), V3, Int'l Institute of Business Analysis (IIBA). Isson, J. P. & Harriott, J. (eds) (2013). Win with advanced business analytics: creating business value from your data, John Wiley & Sons, Palmatier, Robert & Sridhar, Shrihari (2021). Marketing Strategy: Based on First Principles and Data Analytics, 2nd Edition, Bloomsbury Academic. Roberts, Terisa & Tonna, Stephan J. (2022). Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning, Wiley. ISBN 978-1119824930. Santos, M. & Ramos, I. (2009). Business Intelligence: Tecnologias da Informação na Gestão de Conhecimento, 2ª Edição, FCA. Schniederjans, M. J., Schniederjans, D. G., & Starkey, C. M. (2014). Business analytics principles, concepts, and application what, why, and how, Pearson. Sharda, Ramesh, Dursun Delen & Efraim Turban (2015). Business Intelligence and Analytics: Systems for Decision Support, 10th Edition, Pearson. Siegel, E. (2016). Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Wiley. Venkatesan, R, Farris, P. Wilcox R. (2014). Cutting Edge Marketing Analytics: Real World Cases and Datasets for Hands On Learning, Pearson/FT Press.: