Bibliografia

Principal

• ?Martin Lindstrom ?Buy.ology?, 1st Edition, Crown Business ?Solomon, Bamossy, Askegaard, Hogg ?Consumer Behaviour - A European Perspective? ? 4th Edition, FT Prentice Hall :

Secundária

• ?Consumer Behavior - International Edition, James F. Engel; Roger D. Blackwell; Paul W. Miniard Dryden ?Consumer Behavior, Leon G. Schiffman; Leslie Lazar Kanuk, Prentice Hall :