Sumários

5 novembro 2026, 09:30 • Helena Maria Correia Neves Cordeiro Rodrigues

Model of consumer behavior and practical application

4 novembro 2026, 11:00 • Helena Maria Correia Neves Cordeiro Rodrigues

Customer relationship and digital landscape

The Marketing microenvironment

Model of consumer behavior and practical implications

4 novembro 2026, 09:30 • Helena Maria Correia Neves Cordeiro Rodrigues

Customer relationship and digital landscape

The Marketing microenvironment

Model of consumer behavior and practical implications

2 novembro 2026, 11:00 • Helena Maria Correia Neves Cordeiro Rodrigues

Course introduction

Marketing fundamentals and customer value

Marketing strategy: the 4 Ps and distribution management

2 novembro 2026, 09:30 • Helena Maria Correia Neves Cordeiro Rodrigues

Course introduction

Marketing fundamentals and customer value

Marketing strategy: the 4 Ps and distribution management