Bibliografia

Principal

  • - Sawhney, Mohanbir and Verona, Gianmario and Prandelli, Emanuela (2005). Collaborating to create: The Internet as a platform for customer engagement in product innovation. Journal of interactive marketing, 19(4): 4-17. - Kim, W. C. and Mauborgne, R. (2004), “Value Innovation”, Harvard Business Review, July/August, 172-180 - Freire, Adriano; “Inovação – Novos Produtos, Serviços e Negócios para Portugal“; Editorial Verbo. - Paul Trott , “Innovation Management and New Product Development”, FT-Prentice Hall. :

Secundária

  • - Gilmore, J. H. and Pine II, B. J. (1997), “The four faces of mass customization”, Harvard Business Review, Jan/Feb, 91-101. - Christensen et al. (2007), “Finding the right job for your product”, MIT Sloan Management Review, Spring, 38-47. - Charitou C.D. and Markides, C.C. (2003), “Responses to disruptive strategic innovation”, MIT Sloan Management Review, Winter, 55-63. :