- Sawhney, Mohanbir and Verona, Gianmario and Prandelli, Emanuela (2005). Collaborating to create: The Internet as a platform for customer engagement in product innovation. Journal of interactive marketing, 19(4): 4-17.
- Kim, W. C. and Mauborgne, R. (2004), “Value Innovation”, Harvard Business Review, July/August, 172-180
- Freire, Adriano; “Inovação – Novos Produtos, Serviços e Negócios para Portugal“; Editorial Verbo.
- Paul Trott , “Innovation Management and New Product Development”, FT-Prentice Hall.
:
Secundária
- Gilmore, J. H. and Pine II, B. J. (1997), “The four faces of mass customization”, Harvard Business Review, Jan/Feb, 91-101.
- Christensen et al. (2007), “Finding the right job for your product”, MIT Sloan Management Review, Spring, 38-47.
- Charitou C.D. and Markides, C.C. (2003), “Responses to disruptive strategic innovation”, MIT Sloan Management Review, Winter, 55-63.
: