Bibliografia

- Lush, R.F. and Vargo, S.L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. (First published 2006) Routledge. Jones, P. (Edt.) (2008). Handbook of Hospitality Operations and IT. Routledge. - Wood, Roy C. (2013). Key Concepts in Hospitality Management, SAGE Concepts series. Sage Publications. - Knowles, Tim (1998). Hospitality Management: An Introduction 2nd ed. Harlow: Addison Wesley Longman Limited. - Rutherford, Denney G. and O?Fallon, Michael J. (2007). Hotel Management and Operations 4th ed. New Jersey: John Wiley & Sons Inc. - Okumus, Fevzi, Levent Altinay and Prakash Chathoth (2010). Strategic Management for Hospitality and Tourism. Taylor and Francis. - Johston, R., Clark, G. and Shulver, Michael (2012). Service operations management: improving service delivery. (4º Edition) Pearson. II - Books for particular readings (to be appointed by the instructor) I - Articles and papers will be specified by the instructor:

III - class presentations (slides) will be provided by instructor. Furseth, P. I. and Cuthbertson, R. (2016). Innovation in an Advanced Consumer Society: Value-Driven Service Innovation. OUP Oxford, UK. - Thornton, P.H., Ocasio, W, and Lounsbury, Michael (2012). The Institutional Logics Perspective - a new approach to culture, structure and process. Oxford University Press.: