Bibliografia

Principal

• ? Material de apoio e casos práticos a facultar pelo(s) docente(s). ? ADAMSON, B., DIXON, M. 2013. The Challenger Sale: Taking Control of the Customer Conversation. Penguin Books LTD ? Sumoreads, 2017, Summary of Mathew Dixon and Brent Adamson's The Challenger Sale, Createspace Independent Publishing Platform ? ADAMSON, B., DIXON, M., 2015, The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, Penguin Books LTD:

Secundária

• ? THULL, J. 2010. Mastering the Complex Sale. Prime Resource Group: