Sumários
Class 5
1 Fevereiro 2023, 14:00 • Rita Sousa
Mastering Disruptive Business Models.
Digital and Technological Trends.
In-class group work presentation and discussion of each group's final project.
Class 4
25 Janeiro 2023, 14:00 • Rita Sousa
Principle of Digital Transformation: Innovation.
Experimentation, Design Thinking, Testing.
Principle of Digital Transformation: Value.
Digital Transformation Maturity Models.
Class 3
18 Janeiro 2023, 14:00 • Rita Sousa
Principle of Digital Transformation: Competition
We're just getting started (Exercise C).
Principle of Digital Transformation: Data
The challenges of Big Data.
Class 2
11 Janeiro 2023, 14:00 • Rita Sousa
Principle of Digital Transformation: Customers
The Five Customer Network Behaviours: Access, Engage, Customize, Connect and Collaborate
Digitization Challenge (Exercise B)
Class 1
4 Janeiro 2023, 14:00 • Rita Sousa
Presentation, objectives, program and evaluation.
Final group project script.
Individual Final Assessment.
Digital Transformation Strategy.
Individual self-assessment exercise.
Digital Transformation Strategy.
How Digital can a company be?
Amazon Case Study.
Principle of Digital Transformation: Customers.