Bibliografia

Principal

  • - Martin, Roger and Lafley, A. G.. Playing to Win, how strategy really works. Harvard Business Review, 2013 - Osterwalder, Alexander. and Pigneur, Yves. Business Model Generation. Wiley, 2013 - Osterwalder, Alexander et al. Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). Wiley, 2014 - Levinson, H.. Organizational Assessment. A step by step guide to effective consulting. American Psychological Association, 2004. - Block, P.. Flawless Consulting. San Francisco: Pfeiffer, 2011. - Turner, Arthur N.. Consulting is more than giving advice. Harvard Business Review, 1982 - Stern, Carl W. and Deimler, Michael S.. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives. Wiley, 2012 - Rasiel, Ethan. The McKinsey Way. McGraw-Hill, 1999. - David A. Aaker. Strategic Market Management. Wiley, 1998:

Secundária

Não foi definida bibliografia secundária