Bibliografia

Principal

• - Kotler, P., Keller, K. L., Chernev, A., & Marshall, G. W. (2023). Distribution channels: Understanding and managing channels to market. Pearson Education. - Palmatier, R. W., Sivadas, E., Stern, L.W., El-Ansary, A. (2019). Marketing Channel Strategy. An Omni-Channel Approach. Routledge: New York:

Secundária

• Benner, M. J., & Waldfogel, J. (2023). Changing the channel: Digitization and the rise of “middle tail” strategies. Strategic Management Journal, 44(1), 264-287. Guru, S., Verma, S., Baheti, P., & Dagar, V. (2023). Assessing the feasibility of hyperlocal delivery model as an effective distribution channel. Management Decision, 61(6), 1634-1655.: