Seminário de Especialização em Gestão de Marcas e Comunicação em Marketing

At the end of the course students should be able to: LG1 - Understand brand fundamentals, brand management scope and identify characteristics of leading brands LG2 - Understand and develop brand strategy elements, co-ordinated with business strategy LG3 - Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation