Sumários
New experiences in the digital ecosystem
2 Dezembro 2020, 20:30 • Rita Sousa
•New business models
•Sharing economy
•Experience based differentiation
•Augmented and Virtual Realities
•Artificial Intelligence in Marketing
• Chatbots and personal assistants
•Voice Platforms
•Internet of Things and Quantified Self
•Big Data and Small data
Human sensing and consumer driven marketing
25 Novembro 2020, 18:30 • Rita Sousa
•Sensorial systems and store atmospheres
•Neuromarketing
•The end of interruption marketing
•Generation Z
•Consumer generated marketing
•Prosumption and 3D Printing
•The future of influence