Sumários
S28 - Strategic Implementation
18 Novembro 2024, 11:00 • Ma Shaozhuang
Strategic Implementation
Leadership and Org. Culture
S27 - Corporate Strategy - Internationalization (2)
18 Novembro 2024, 09:30 • Ma Shaozhuang
Internationalization
Four approaches: international strategy, multi-domestic strategy, global strategy and transnational strategy
Case
S26 - Corporate Strategy - Internationalization (1)
15 Novembro 2024, 09:30 • Ma Shaozhuang
Internationalization strategy
1. context
2. global strategy framework: ambition, positioning, business system and organization