Sumários
Chinese business and management
18 Abril 2024, 14:30 • Álvaro Augusto da Rosa
A brief development history on contemporary China.
Chinese values and their impact on business and management.
The oversea Chinese.
The SOE and TVE.
Cultural differences among nations
9 Abril 2024, 16:00 • Álvaro Augusto da Rosa
Cultural differences among nations: The issue of clash of civilizations
Cultural dimensions and international marketing
21 Março 2024, 16:00 • Álvaro Augusto da Rosa
Cultural dimensions and international marketing. Cases and examples.