Bibliografia

Principal

• Bernardino, Luis and Jones, Marian "Internationalization and Performance: An Empirical Study of High-Tech SMEs in Portugal", Booknomics, Lisboa, 2008. Albaum, G.; Duerr, Edwin; Strandskov, Jesper "International Marketing and Export Management", 5th ed. Financial Times/ Prentice Hall, England, 2005. Hollensen, Svend "Global Marketing", 5th ed., Financial Times/ Prentice Hall, England, 2010. :

Secundária

• Yin, Robert K. "Case Study Research: Design and Methods", 4th Edition, Sage Publications, London, 2009 Cerviño, Julio "Marketing Internacional- Nuevas Perspectivas para un Mercado Globalizado", Ediciones Pirámide, Madrid, 2010 Prentice Hall, New Jersey, 2011 Warren, J.Keegan "Global Marketing", 6th ed., Pearson Eduction/ :