Bibliografia

Principal

• Baynast, A., Lendrevie, J., Lévy, J.; Dionísio, P., Rodrigues, J.V. (2021), MERCATOR 25 Anos, o Marketing na Era Digital, Dom Quixote.:

Secundária

• Kotler, P. , Armstrong, G, Balasubramanian. S. (2023). Principles of Marketing, Global Edition. Pearson.: