Bibliografia

Principal

• RODRIGUES, Joaquim Vicente. (2004), MERCATOR XXI Teoria e Prática do Marketing, 10ª ed. Dom Quixote. LINDON, Denis; LENDREVIE,Jacques; LÉVY, Julien; DIONÍSIO, Pedro; :

Secundária

• Exercícios e artigos entregues aos alunos Dibb, S., Simkin, L., Pride, W. e Ferrell, O., (2005) Marketing ? Concepts and Strategies, (European Edition, 5th) Boston, MA: Houghton Mifflin. Kotler, P. (2000), Marketing Management - Analysis, Planning, Implementation and Controle (Millennium Edition, 10th) Englewood Cliffs: Prentice Hall. :