Bibliografia

Principal

• Ruyter, K. de, Heller, J., Hilken, T., Chylinski, M., Keeling, D.I., & Mahr, D. (2020). Seeing with the Customers Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising, 49(2),109-124 Thomas, V.L., & Fowler, K. (2021). Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers. Journal of Advertising, 50(1), 11-25. Loureiro, S.M.C., & Kaufmann, H.R. (2019). Exploring the Power of Electronic Word-of-Mouth in the Services Industry. IGI Global Batra,R., & Keller,K.L.(2016).Integrating Marketing Communications: New Findings,New Lessons,and New Ideas. Journal of Marketing,80(6),122-145 Flynn, T. R., Smith, J.M., & Walsh, M.F. (2021). Integrated Marketing Communication: A Consumer-Centric Approach for the Digital. Kendall Hunt Publishing:

Secundária

• Lendrevie, J., Baynast, A. De, Dionísio, P., & Rodrigues, V.R. (2010). Publicitor Comunicação 360º online ? offline. (7 ed.). Dom Quixote Loureiro, S.M.C., Guerreiro, J., & Japutra, A. (2021). How escapism leads to behavioral intention in a virtual reality store with background music?. Journal of Business Research, 134, 288-300 Pieters, R. Wedel, M., & Batra, R. (2010). The Stopping Power of Advertising: Measures and Effects of Visual Complexity. Journal of Marketing, 74, 48-60 Japutra, A., Bilro, R.G., & Loureiro, S.M.C (2020). Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and its Impacts on Society. In S.M.C. Loureiro (Ed.) Managerial Challenges and Social Impacts of Virtual and Augmented Reality (chapter 15). IGI Global Hayes, J.L., Britt, B.C., Evans, W., Rush, S. W., Towery, N.A., & Adamson, A.C. (2021). Can Social Media Listening Platforms? Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon?s (Now Brandwatch Consumer Research?s) AI-Driven Analyses. Journal of Advertising, 50(1), 81-91 Jiang, M., & Dodoo, N.A. (2021). Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks. Journal of Advertising, 50(3), 271-279 Ferreira, M. M., Loureiro, S. M. C., & Pereira, H. G. (2020). Communication Tools in the Customer's Journey: Application to the Tourism Sector. In S. Loureiro, & H. Kaufmann (Eds.). Exploring the Power of Electronic Word-of-Mouth in the Services Industry (pp. 288-316) (chapter 16). IGI Global Ferreira M., Loureiro S.M.C., & Pereira H. (2021). Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities. In tom Dieck M.C., Jung, T.H., & Loureiro, S.M.C. (Eds.). Augmented Reality and Virtual Reality. Progress in IS. Springer. doi: https://doi.org/10.1007/978-3-030-68086-2_18 tom Dieck, M. C., Jung, T.H., & Loureiro, S.M.C. (2021). Augmented Reality and Virtual Reality: New Trends in Immersive Technology (Progress in IS). Springer. Song, H., Kim, J., Nguyen, T.P.H., Lee, K.M., & Park, M. (2020). Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence. International journal of advertising, 40(7), 1096-1114: