Bibliografia

Principal

• Slides and articles provided in the sessions. of the self, and self-presence. doi: 10.1080/02650487.2020.1834210 Song et al. (2020). Virtual reality advertising with brand experiences: the effects of media devices, virtual representation. International journal of advertising, Ruyter et al, (2020). Seeing with the Customer?s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising, 49, 109?124. Thomas, V.L.,Fowler, K. (2021) Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers, Journal of Advertising, 50(1), 11-25. Loureiro, S.M.C. and Kaufmann, H.R. (2019). Exploring the Power of Electronic Word-of-Mouth in the Services Industry.N.Y.:IGI Global. Batra,R,Keller,KL(2016)Integrating Marketing Communications:New Findings,New Lessons,and New Ideas.Journal of Marketing80(6),122-145. Lendrevie, Jacques et al. (2010). PUBLICITOR: Comunicação 360º. Lisboa: Publicações D.Quixote:

Secundária

• Loureiro, S.M.C. et al. (2021). How escapism leads to behavioral intention in a virtual reality store with background music?. Journal of Business Research, 134, 288-300 Loureiro, S.M.C., Guerreiro, J., Eloy, S., Langaro, D., & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: A text mining-based review, Journal of Business Research, 100, 514-530 doi:10.1016/j.jbusres.2018.10.055 Loureiro, S.M.C. et al. (2021). How escapism leads to behavioral intention in a virtual reality store with background music?. Journal of Business Research, 134, 288-300. Pieters, R. Wedel, M. & Batra, R. (2010).The Stopping Power of Advertising: Measures and Effects of Visual Complexity, Journal of Marketing, 74 (Sep.), 48-60. Chen,S.et al.(2016) Succeed on a Crowdfunding Platform? Guilt, Utilitarian Products,Emotional Messaging,And Fewer but Meaningful Rewards,Drive Donations. Journal of advertising research56(1),81-94 Japutra, A., Bilro, R.G., & Loureiro, S.M.C (2020). Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and its Impacts on Society. In S.M.C. Loureiro (Ed.) Managerial Challenges and Social Impacts of Virtual and Augmented Reality (chapter 15). Hershey, PA: IGI Global Hayes, J.L., Britt, B.C., Evans, W., Rush, S. W., Towery, N.A., & Adamson, A.C. (2021). Can Social Media Listening Platforms? Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon?s (Now Brandwatch Consumer Research?s) AI-Driven Analyses, Journal of Advertising, 50(1), 81-91 Jiang, M. & Dodoo, N.A. (2021) Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks, Journal of Advertising, 50(3), 271-279 Ferreira, M. M., Loureiro, S. M. C., & Pereira, H. G. (2020). Communication Tools in the Customer's Journey: Application to the Tourism Sector. In S. Loureiro, & H. Kaufmann (Eds.), Exploring the Power of Electronic Word-of-Mouth in the Services Industry (pp. 288-316) (chapter 16) Hershey, PA: IGI Global Ferreira M., Loureiro S.M.C., Pereira H. (2021) Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities. In: tom Dieck M.C et al. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. doi: https://doi.org/10.1007/978-3-030-68086-2_18 tom Dieck, M. C., Jung, T.H., & Loureiro, S.M.C. (2021). Augmented Reality and Virtual Reality: New Trends in Immersive Technology (Progress in IS). Berlin: Springer.: