Sumários
service consumer behavior . the prepurchase stage
24 Fevereiro 2021, 17:30 • Rita Sousa
Overview of the service consumer behavior - the 3 stages.
The specificities and challenges for the service firm managers of the consumers' pre-purchase stage.
Team work exercise to apply and compare, among different services, the search, experience and credence attributes in the pre-purchase stage.
The services nature and categories by tangibility level
24 Fevereiro 2021, 16:00 • Rita Sousa
Identifying the characteristics of services and their implication for management.
Understanding the difference of the tangibility leval offered and perceived among services industries and withinh several firms of the same industry.
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10 Fevereiro 2021, 17:30 • Rita Sousa
Understanding the evolution and trend in services businesses
team work