Bibliografia

- Artigos e casos diversos indicados na programação, que são entregues aos alunos. - Berman, B., Ervans, J. e Chatterjee, P., (2017) Retail Management - A Strategic Approach - Global Edition - 13 th International Edition, Pearson, England - Levy, M., Weitz, B., Lévy, J. e Grewal, D. (2018) Retailing Management, 10th International Edition, Mc Graw Hill, USA:

Figure 1 Publishing - Stephens, D. (2021) Resurrecting Retail: The Future of Business in a Post-Pandemic World - Berkhout, C. (2015) Retail Marketing Strategy: Delivering Shopper Delight, Kogan Page - Palmatier, P., Stern, L. e El-Ansary, A., (2016) Marketing Channels Strategy, International Edition, 8th Edition, Routledge, New York, USA: