Bibliografia

Principal

• Solomon, M.; Bamossy, G.; Askegaard, S. Hogg, M., Consumer Behaviour - A European Perspective, Prentice Hall, 2019, null, :

Secundária

• Schiffman, L.; Kanuk, L., Consumer Behavior, Prentice Hall, 2020, null, Hoyer, W.; MacInnis, D., Consumer Behavior - Cengage, 2023, null, :