Sumários

Appropriability and intellectual property rights

23 Outubro 2025, 13:00 • Cristina Maria Paixão de Sousa

Who profits from innovation.

Appropriability.
IP and IPR
Types of IPR.

Incumbents. New business models

22 Outubro 2025, 14:30 • Cristina Maria Paixão de Sousa

Incumbents curse.

Incumbents strategies in times of radical/disruptive innovation.
New business models.
Digital BM.
Circular BM.

The innovative company

20 Outubro 2025, 14:30 • Cristina Maria Paixão de Sousa

Innovation as a main source of company's competitiveness.

Innovation and risk.
Innovation strategy.
Dynamic capabilities.
Open innovation and innovation networks.

Problem solving

16 Outubro 2025, 13:00 • Cristina Maria Paixão de Sousa

Problem 2 - Understanding Innovation and Diffusion

Diffusion models

15 Outubro 2025, 14:30 • Cristina Maria Paixão de Sousa

The diffusion of innovation. Adoption curve and diffusion curve.

Epidemic models.
Probit models.
Strategic behavior models.
Competing technologies models.
Evolutionary models.
Rogers' model.