Sumários
Incumbents and new technologies. New business models
28 Outubro 2026, 14:30 • Cristina Maria Paixão de Sousa
Incumbents curse.
Strategies to overcome the incumbent curse.
Business model: the concept.
Business model innovation.
Digital Business Models.
Circular Business Models.
The innovative company
22 Outubro 2026, 13:00 • Cristina Maria Paixão de Sousa
Innovation strategy.
Risk.
Dynamic capabilities
VRIO
Open innovation
Diffusion models
15 Outubro 2026, 13:00 • Cristina Maria Paixão de Sousa
The concept of diffusion
Why diffusion matters
Diffusion and adoption curves
Models of diffusion
Estimating diffusion curves
Innovation models
14 Outubro 2026, 14:30 • Cristina Maria Paixão de Sousa
Linear models: S&T pull and demand pull
Interactive models: Chain-linked, open innovation, triple helix, innovation systems
Evolutionary models