Bibliografia

Principal

• - A Concise Guide to Market Research: The Process, data and Methods using IBM SPSS statistics (2014), 2nd edition, Marco Sarstedt and Eric Mooi, Springer - Market Research: The Process, Data and Methods using STATA (2017), Eric Mooi, Marco Sarstedt and Irma Mooi Ren, Springer:

Secundária

• Course notes provided by the lecturer, and made available in the Moodle platform.: