Sumários

Class 5

22 Novembro 2024, 18:00 • Renato Pereira

Understanding the role of ethical, political and legal issues in E-commerce, model for organizing the issues, moral dimensions of an internet society, ethical standards, principles, and concepts, analyzing ethical dilemmas, privacy and information rights, data collected by E-commerce companies, consumer privacy regulation, technology solutions, intellectual property rights and protection, B2B and supply chains, evolution of the use of technology platforms in B2B E-commerce, benefits and challenges of B2B E-commerce, procurement process, and supply chain management systems.

Class 4

21 Novembro 2024, 18:00 • Renato Pereira

E-commerce marketing and advertising concepts, model of online consumer behavior, online purchasing decision, consumer decision process and supporting communications; trust, utility and opportunism in online markets, digital commerce marketing and advertising, elements of multi-channel marketing plan, website as marketing platform and establishing customer relationship, online marketing and advertising tools, platforms, technologies, and strategies, CRM systems, marketing analytics, social marketing players, social marketing process, and the downside of social marketing.

Class 3

20 Novembro 2024, 18:00 • Renato Pereira

E-commerce security and payment systems, what makes a good E-commerce security, the E-commerce security environment, customer and merchant perspectives on different dimensions of E-commerce security, tension between security and other values, security threats in the E-commerce environment, vulnerable points in an E-commerce transaction, malicious code, phishing, hacking, cybervandalism, hacktivism, data breaches, debit/credit fraud/theft, spoofing, pharming and spam websites, sniffing and man-in-the-middle attacks, DOS and DDOS attacks, insider attacks, poorly design software, technology solutions, tools available to achieve E-commerce security, developing E-commerce security plan, E-commerce payment systems, how online credit card transaction works, mobile payment systems, and how blockchain works.

Class 2

19 Novembro 2024, 18:00 • Renato Pereira

The crucial role of building an E-commerce presence, internet and web features and services, communication tools, E-commerce presence map, a systematic approach of building an E-commerce site, system development life cycle, E-commerce merchant server software, E-commerce website features annoying customers, factors in successful E-commerce site design, personalization tools, information policy set, developing a mobile website and building mobile applications, planning and building a mobile presence and the unique features that should be taken into account when designing a mobile presence.

Class 1

18 Novembro 2024, 18:00 • Renato Pereira

The revolution of E-commerce, difference between E-commerce and E-Business, technological building blocks underlying E-commerce, major trends in E-commerce, unique features of E-commerce technology, types of E-commerce, periods in the development of E-commerce, assessing and understanding E-commerce, key elements of a business model, difference between B2C and B2B business models, how E-commerce change business, E-commerce and industry/firms value chains, internet-enabled value web, business strategy, E-commerce technology and business model disruption.