Sumários
E-commerce security and trends
3 Dezembro 2021, 18:00 • Rita Sousa
OutSourcing of E-Commerce Sites vs Building Your Own E-commerce Site
E-commerce security
Vulnerable Points in an e-commerce Transaction
Most Common Security Threats in the E-commerce Environment
Alternative Online Payment Systems
E-Commerce Trends
why we buy online
30 Novembro 2021, 18:00 • Rita Sousa
The Decision Process
Consumer Journey
Experience with the Brand throughout the Decision Process
Aaker's Brand Personality
Brand Online Experience and Relationship
Experience in OmniChannel
Multiple Payment Methods
Communication Strategy in Internet Marketing
Online Communication Tools
C T R
SEO Search Engine Optimization
Search Behavior
Before and After Paid Content
Search Engine Criteria
Google Trends
E-commerce - Business Models and Concepts
26 Novembro 2021, 18:00 • Rita Sousa
Key Elements of a Business Model
Value Proposition
Consumer Insight
Paradox of Personalization
Revenue Model
Market Opportunity
External and Internal Environment
Customer Behavior Environment
Competitive Advantage
Market Strategy
Positioning Statement
Types of E-Commerce
23 Novembro 2021, 18:00 • Rita Sousa
What is e Business? Vs What is e Commerce?
What is a Marketspace
Eight Unique Features of E-commerce Technology
Types of E-Commerce
Origins and Growth of E-commerce
Major B2C Business Models
The Power of Influencers
Online Firestorms
How does UGC affect brand performance?
B2B Business Models
Case Revolut e Farfetch
E-commerce Overview
22 Novembro 2021, 18:00 • Rita Sousa