Sumários

E-commerce security and trends

3 Dezembro 2021, 18:00 Rita Sousa


OutSourcing of E-Commerce Sites vs Building Your Own E-commerce Site

E-commerce security

Vulnerable Points in an e-commerce Transaction

Most Common Security Threats in the E-commerce Environment

Alternative Online Payment Systems

E-Commerce Trends

why we buy online

30 Novembro 2021, 18:00 Rita Sousa


The Decision Process

Consumer Journey

Experience with the Brand throughout the Decision Process

Aaker's Brand Personality

Brand Online Experience and Relationship

Experience in OmniChannel

Multiple Payment Methods

Communication Strategy in Internet Marketing

Online Communication Tools

C T R

SEO Search Engine Optimization

Search Behavior

Before and After Paid Content

Search Engine Criteria

Google Trends

E-commerce - Business Models and Concepts

26 Novembro 2021, 18:00 Rita Sousa


Key Elements of a Business Model

Value Proposition

Consumer Insight

Paradox of Personalization

Revenue Model

Market Opportunity

External and Internal Environment

Customer Behavior Environment

Competitive Advantage

Market Strategy

Positioning Statement

Types of E-Commerce

23 Novembro 2021, 18:00 Rita Sousa


What is e Business? Vs What is e Commerce?

What is a Marketspace

Eight Unique Features of E-commerce Technology

Types of E-Commerce

Origins and Growth of E-commerce

Major B2C Business Models

The Power of Influencers

Online Firestorms

How does UGC affect brand performance?

B2B Business Models

Case Revolut e Farfetch

E-commerce Overview

22 Novembro 2021, 18:00 Rita Sousa


Goals
Rules for E-commerce
Digital transformation