Bibliografia

Essential Readings Johnson, G., Scholes, K., Whittington, R. (2023). Exploring Strategy: Text and Cases (13th ed.). Pearson. Hollensen, S. (2025). Global Marketing (9th ed.). Pearson.:

Bartlett, C. A., & Ghoshal, S. (1989). Managing Across Borders: The Transnational Solution. Harvard Business School Press. Collis, D., Rukstad, M. (2008): Can you say what your strategy is?. In: Harvard Business Review. 86, (4), pp. 82-90. Eden, L., Dai, L., Li, D. (2010). International business, international management, international strategy: What's in a name?. In: International Studies of Management & Organization, 40 (4), pp. 54-68. Ghemawat, P. (2001). Distance Still Matters: The Hard Reality of Global Expansion. In: Harvard Business Review, 79(8), pp. 137-147. Rumelt, R. P. (2012): Good Strategy / Bad Strategy: The Difference and Why It Matters. In: Strategic Direction, Vol. 28, No. 8. Palmatier, R., & Shrihari, S. (2017). Marketing Strategy: Based on First Principles and Data Analytics. Palgrave, London, UK.: