Bibliografia

Principal

• Hwang, Y.H. (2019). Hands-On Data Science for Marketing: Improve your Marketing Strategies with Machine Learning using Python and R. Packt Publishing Ldt. UK Palmatier, R., Shrihari, S. (2017). Marketing Strategy. Based on First Principles and Data Analytics. Palgrave, London: UK.:

Secundária

• Scientific Papers Research Malcom H., McDonald B. (2007), Marketing Plans: How to Prepare Them: How to Use Them, Sixth Edition, Butterworth Heinemann (BH) and Strategies, 6th Edition, Houghton Mifflin, USA Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrrell, O.C., (2012), Marketing Concepts USA Kotler, Philip; Keller, Kevin Lane (2009), Marketing Management, Prentice-Hall International: · · ·