What is Marketing Strategy, First Principles of Marketing (All customers differ)

23 Setembro 2020, 11:00 • Rita Sousa

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What is Marketing Strategy, First Principles of Marketing (All customers differ)

Inputs, Outputs of the first marketing principle

Sources of Heterogeneity and Segmentation

The VALS Framework

Clustering Applied to Segmentating Customers

22 Setembro 2020, 09:30 • Rita Sousa

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Clustering Applied to Segmentating Customers

Example with DentMax case

Sources of Heterogeneity

21 Setembro 2020, 16:00 • Rita Sousa

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Sources of Heterogeneity

Segmentation

The VALS Framework

What is Marketing Strategy, First Principles of Marketing (All customers differ)

21 Setembro 2020, 14:30 • Rita Sousa

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What is Marketing Strategy, First Principles of Marketing (All customers differ)

Inputs, Outputs of the first marketing principle

Sources of Heterogeneity

What is strategy, marketing competitiveness and opportunity analysis

21 Setembro 2020, 11:00 • Rita Sousa

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What is Strategy, Marketing Competitiveness and Opportunity Analysis

The 5 Forces of Porter

The Ansoff Matrix (simple and expanded)