Bibliografia

Principal

• and Strategies, 6th Edition, Houghton Mifflin, USA Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrrell, O.C., (2012), Marketing Concepts Palmatier, R., Shrihari, S. (2017). Marketing Strategy. Based on First Principles and Data Analytics. Palgrave, London: UK. :

Secundária

• Scientific Papers Research Malcom H., McDonald B. (2007), Marketing Plans: How to Prepare Them: How to Use Them, Sixth Edition, Butterworth Heinemann (BH) USA Kotler, Philip; Keller, Kevin Lane (2009), Marketing Management, Prentice-Hall International, :