Bibliografia

Principal

• and Strategies, Houghton Mifflin, USA Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrrell, O.C., (2006), Marketing Concepts :

Secundária

• Scientific Papers Research Malcom H., McDonald B. (2007), Marketing Plans: How to Prepare Them: How to Use Them, Sixth Edition, Butterworth Heinemann (BH) USA Kotler, Philip; Keller, Kevin Lane (2009), Marketing Management, Prentice-Hall International, :