Bibliografia

Principal

• Johnson-Cartee, K. (2005). News narratives and news framings: constructing political reality. Lanham: Rowman & Littlefiel Publishers. van Dijk, T. (Ed.) (1985). Discourse and communication: new approaches to the analysis of mass media discourse and communication. Berlin: Walter de Gruyter. Worcester, R., & Downham, J. (1986). Consumer market research handbook. NY: Elsevier. Shiffman, L., & Wisenblit, J.L. (2019). Consumer Behavior. London: Prentice-Hall. Rubenstein, S. M. (1995). Surveying public opinion. Belmont, CA: Wadsworth Publishing Company. Lindon, D., Lévy, J., Dionísio, P., Lendrevie, J., & Rodrigues, V. (2011). Mercator XXI: Teoria e prática do marketing. Lisboa: Dom Quixote. Kardes, F., Herr, P., Nantel, J. (Eds.) (2015). Applying social cognition to consumer-focused strategy. NY: Erlbaum. Kardes, F. (2002). Consumer behavior and managerial decision making. NY: Prentice Hall. Aaker, D. et al (2016). Marketing research,12ª Ed. New York: John Wiley & Sons. :

Secundária

• Trochim, W. K. (1999). The research methods knowledge base. New York: Cornell University Custom Publishing. (versão electrónica em: http://www.socialresearchmethods.net/kb/). Parasuraman, A. (1991). Marketing research. Reading, MA: Addison-Wesley. Krueger, R., & Casey, M. (2000). Focus groups: A practical guide for applied research. Thousand Oaks: Sage. Ghigione, R. & Matalon, B. (1997). O inquérito: Teoria e prática. Oeiras: Celta. Foddy, W. (1996). Como perguntar: Teoria e prática da construção de perguntas em entrevistas e questionários. Oeiras:Celta. Denzin, N., & Lincoln, Y. (orgs.) (2000). Handbook of qualitative research. Thousand Oaks: Sage. Bryman, A., & Cramer, D. (2003). Análise de dados em ciências sociais: Introdução às técnicas utilizando o SPSS para o Windows. Oeiras:Celta. Breakwell, G., Hammond, S., & Fife-Schaw, C. (orgs.) (2000). Research methods in psychology. London. 5. Métodos de investigação do comportamento do consumidor Vala, J., Lima, L., & Jerónimo, R. (2000). Avaliação da violência na televisão portuguesa: Programação de 1997. Lisboa: Alta Autoridade para a Comunicação Social. Noelle-Neumann, E. (1993). The spiral of silence - our social skin. Chicago: University of Chicago Press. Brochand et al., (1999). Publicitor. Lisboa: D. Quixote. 4. Meios de comunicação social e comportamento do consumidor Solomon, M. (2004). Consumer behavior: Buying, having and being. Upper Saddle River: Pearson Education International. Petty, R. E., & Wegener, D. T. (1999). The elaboration likelihood model: Current status and controversies. In S. Chaiken & Y. Trope (Eds.), Dual-process theories in social psychology (pp 41-72). New York: Guilford. Loken, B. (2006). Consumer psychology: Categorization, inferences, affect, and persuasion. Annual Review of Psychology, 57, 453-485 Jacoby, J., Johar G.& Morrin, M. (1998). Consumer behavior: A quadrennium, Annual Review of Psychology 49, 319-344. Hogg, The social psychology of group cohesiveness: From attraction to social identity. New York: Harvester Wheatsheaf. Hogg, M. A. (1992). Social identity, self-categorization, and group cohesiveness. In M. A. 3. Influências psicológicas e psicossociológicas no comportamento do consumidor Parasuraman, A. (1991). Marketing research. Reading, MA: Addison-Wesley. Assael, H. (1987). Consumer behavior and marketing action. Boston: Kent Publishing Company. 2. Do comportamento do consumidor às estratégias de Marketing Solomon, M. (2004). Consumer behavior: Buying, having, and being. Upper Saddle River: Pearson Educational International. Evans, J., Moutinho, L., & Van Raaij, F. (1996). Applied consumer behaviour. Harlow: Addison-Wesley Publishing. 1. Introdução: o estudo do comportamento do consumidor e suas aplicações :