Bibliografia

Principal

  • Saunders, M. N. K., P. Lewis, A. Thornhill (2016), Research Methods for Business Students, Harlow, UK, Pearson Education. Saunders, M. N. K., P. Lewis (2012), Doing Research in Business and Management: an essential guide to planning your project, Harlow, UK, Pearson Education.:

Secundária

  • Yin, R. (1994, 2nd ed.) Case study research: Design and methods, Sage. Rowell, L., Bruce, C., Shosh, J.M., Riel, M. (Eds.) (2017), The Palgrave International Handbook of Action Research, Palgrave Macmillan, New York. Malhotra, N.K. & Birks, D.F. (2003) Marketing Research - An applied Approach. Prentice Hall. Hair, J.F., Black, B., Babin, B., Anderson, R.E. & Tatham, R.L. (2010, 7th ed.) Multivariate data analysis: a global perspective, Prentice Hall Eisenhardt, K. M. (1989). Building Theories from Case study research, Academic Management Review, 14(4), 532-550. Edmonds, A. W, T. D. Kennedy (2017), An Applied Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods, Second Edition, Thousand Oaks, CA, Sage Publications. Creswell, J. W. (2014), Research Design: Qualitative, Quantitative and Mixed Methods Approaches, 4th Edition, Thousand Oaks, CA, Sage Publications.: