8. Sampling methods.

  8.1 Random or probabilistic.8. Sampling methods.

  8.2. Non Random.

9. Sample dimension, estimates precision and results confidence level.

6. Validity and reliability of research.

   6.1. Sampling error and bias.    

7. Data collection instrument.

  7.1. Questionnaire design. 

  7.2. Types of scales.          

5. Research phylosophies.

  5.1. Positivistic vs Phenomenological.

  5.2. Assumptions: Ontological, Epistemological, Axiological.  

Action Research and Case Studies - Examples.                   

Exercise nº 2

2. Objectives of research in management. Steps in a research project. Examples.

3. Methodological choices.

   3.1. Qualitative vs Quantitative vs Mixed.  

   3.2. Extensive vs Intensive.  

   3.3. Survey, Case study, Action Research, Grounded theory.          

4. Research approaches.

   4.1. Deductive vs Inductive vs Abductive.  

       

1.  Introduction to SPSS 

   1.1. Exploratory and descriptive data analysis. 

   1. 2. Statistical inference: confidence intervals. Interpretation of SPSS outputs.

Exercise 1