2. Objectives of research in management. Steps in a research project. Examples.

3. Methodological choices.

   3.1. Qualitative vs Quantitative vs Mixed.  

   3.2. Extensive vs Intensive.  

   3.3. Survey, Case study, Action Research, Grounded theory.          

4. Research approaches.

   4.1. Deductive vs Inductive vs Abductive.  

       

1.  Introduction to SPSS 

   1.1. Exploratory and descriptive data analysis. 

   1. 2. Statistical inference: confidence intervals. Interpretation of SPSS outputs.

Exercise 1