Bibliografia

Principal

• Lecture notes provided Keller, K.L. (2013), Strategic brand management: building, measuring, and managing brand equity. Upper Saddle River, New Jersey: Pearson Education International :

Secundária

• Kotler, P. and Armstrong, G. (2012) Principles of Marketing, 14th Edition. Prentice Hall: Upper Saddle River, New Jersey. Kotler, P. and Keller, K.L.(2012) Marketing Management, 14th. Edition. Prentice Hall: Upper Saddle River, New Jersey. :