Discussion of case #5 (Hysba) and papers.

Summary of contents under objective 3.

Discussion of case #5 (Hysba) and papers.

Summary of contents under objective 3.

Discussion of case 4 (Plastic) and papers.

• The Plastic case [vertical integration].
• The Hysba case [diversification].
• Summary of contents under objective 3.

• Ethics and corporate social responsibilities.
• Innovation management and drivers of competitive advantage.