Bibliografia

Principal

• Flynn, T. R., Smith, J.M., & Walsh, M.F. (2021). Integrated Marketing Communication: A Consumer-Centric Approach for the Digital. Kendall Hunt Publishing Leung, X. Y. et al. (2024). Immersive Advertising through Co-Creation: Lessons from the Visitor Economy: How to Enhance Experiential Competitiveness With an “Attract, Convert, and Delight” Strategy. Journal of Advertising Research (Published 16 July 2024) doi: 10.2501/JAR-2024-019 Loureiro, S.M.C. et al. (2023). How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories, Journal of business research, 164, 113958 https://doi.org/10.1016/j.jbusres.2023.113958 Loureiro, S.M.C. et al. (2021). Artificial Intelligence in Business: State of the Art and Future Research Agenda. Journal of Business Research, 129, 911-926 tom Dieck, M. C. et al. (2021). Augmented Reality and Virtual Reality: New Trends in Immersive Technology. Springer:

Secundária

• Loureiro, S.M.C., & Kaufmann, H.R. (2019). Exploring the Power of Electronic Word-of-Mouth in the Services Industry. IGI Global Nascimento,J.,&Loureiro,S.M.C.(2024).Mappingthesustainabilitybrandingfield: emerging trends and future directions. Journal of Product and Brand Management, 33(2), 234-257. doi: 10.1108/JPBM-02-2023-4349 Batra, R., & Keller, K.L. (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing, 80(6),122-145 Aaker, D. (2002), Building strong brands. Free Press Business Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer Based Brand Equality. Journal of Marketing, 57, 1-22. Mooij, M. de, & Hofstede, G. (2010). The Hofstede model Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85-110 Pieters, R. Wedel, M., & Batra, R. (2010). The Stopping Power of Advertising: Measures and Effects of Visual Complexity, Journal of Marketing, 74, 48-60 Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38, 390- 398 Guerreiro, J. Loureiro, S.M.C., & Ribeiro, C. (2022). Advertising Acceptance via Smart Speakers. Spanish Journal of Marketing (published 28 of October 2022) doi: 10.1108/SJME-02-2022-0028 Branca, G., Rescinity, R., & Loureiro, S.M.C. (2022). Virtual is so real! Consumers’ evaluation of product packaging in Virtual Reality. Psychology & Marketing, 14(3), 596-609. doi: 10.1002/mar.21743: