Sumários

Channel decisions - Marketing mix and channel conflicts

25 Novembro 2024, 09:00 Álvaro de Borba Cruz Lopes Dias


Channel decisions - Marketing mix and channel conflicts

Case study: Hugo Boss

Channel decisions - Marketing mix and channel conflicts

18 Novembro 2024, 13:00 Álvaro de Borba Cruz Lopes Dias


Channel decisions - Marketing mix and channel conflicts

Case study: Hugo Boss

Channel decisions - Marketing mix and channel conflicts

18 Novembro 2024, 11:00 Álvaro de Borba Cruz Lopes Dias


Channel decisions - Marketing mix and channel conflicts

Case study: Hugo Boss

Channel control strategies

18 Novembro 2024, 09:30 Álvaro de Borba Cruz Lopes Dias


Channel control strategies.

A tipology of vertical marketing channels.
Case study Zalando.

Channel control strategies

18 Novembro 2024, 08:00 Álvaro de Borba Cruz Lopes Dias


Channel control strategies.

A tipology of vertical marketing channels.
Case study Zalando.