Bibliografia

Principal

• - Palmatier, R. W., Sivadas, E., Stern, L.W., El-Ansary, A. (2019). Marketing Channel Strategy. An Omni-Channel Approach. Routledge: New York - Berman, B. and Evans, J. R., (2018). Retail Management - A Strategic Approach. 13th International Edition, Pearson, London:

Secundária

• Case studys: