Bibliografia

Principal

• - PALMATIER, Robert W., STERN, Louis W. and EL-ANSARY, Adel I., "Marketing Channel Strategy", 8th Global Edition, Pearson, England, 2015 (MC) - BERMAN, Barry and EVANS, Joel R., "Retail Management - A Strategic Approach" - 20th International Edition, Pearson, England, 2013 (RM) :

Secundária

• Case studys: