Sumários
AULA 7
19 Abril 2024, 18:00 • Renato Pereira
· Understanding customer value creation for the modern Indian urban market
· Evolution
of customer value
· Discussing
the evolution of customer value for the Indian urban market – Cadbury India
· Fashion and
Accessories industry in the urban Indian market
· Contrasting the growth of Zara and H&M with FabIndia
· Understanding
the target market of Apple in India
· Discussing
the competitive advantage of Apple over competitors
· Analyzing
the pricing options of Apple in India to ensure market share growth
AULA 6
18 Abril 2024, 18:00 • Renato Pereira
· A class
discussion was initiated through a caselet in Coco-Cola’s ECOKOOL initiate of
developing solar coolers for Indian rural retailers
· The
analysis involved challenges of maintaining soft drinks cool in rural areas
that have sporadic electricity supply
· Assessing
the company’s investment in a product development ECOKOOL – solar cooler – and
the challenges that come with it
AULA 5
17 Abril 2024, 18:00 • Renato Pereira
· Distinction
between urban and rural markets in India
· Opportunities
and challenges in the Indian rural market
· Understanding
how brands can be successful in the Indian rural market
AULA 4
16 Abril 2024, 19:30 • Renato Pereira
· Indian
luxury segments
· Discussing
increasing investments and personalization by International luxury brands in
the Indian market
AULA 3
16 Abril 2024, 18:00 • Renato Pereira
· Importance of
India in the global luxury market
· Understanding
luxury in India versus Rest of Asia Pacific
· Challenges
and opportunities in the Indian luxury market