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5 Dezembro 2020, 09:30 • Rita Sousa

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Intangible Value of the Company; Goodwill and Brand Equity; Brand Knowledge; Communication Channels

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3 Dezembro 2020, 18:00 • Rita Sousa

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Product and Service Quality; Gaps Model of Quality; Service Typology; Value-based Pricing; Cost-based Pricing

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28 Novembro 2020, 09:30 • Rita Sousa

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Customer Profile; Segmentation; Target Marketing; POD and POP; Positioning; Customer Lifetime Value.

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27 Novembro 2020, 18:00 • Rita Sousa

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Aggregate Market Factors (part 2); Porter's Five Force Framework; Market characteristics of the competition.

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25 Novembro 2020, 18:00 • Rita Sousa

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Globalization 3.0; Company Growth Approaches and Strategies; Disequilibrium and profit potential; Marketing functions; Agregate Market Factors (part 1)