Bibliografia

Ghauri, P. & Cateora, P. (2010). International Marketing, Second Edition, McGraw-Hill.:

5. Sousa, C.M.P. ; Lengler, J. F. B. (2009). Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link. Journal of Marketing Management, v. 25, (5/6), 591-610. 4. Sousa, C.M.P.; Lengler, J. F. B. (2011). Examining the Determinants of Interfunctional Coordination and Export Performance: An Investigation of Brazilian Exporters. Advances in International Marketing, v. 21, 189-206. Journal articles: 3. Albaum, G.; Duerr, Edwin; Strandskov, Jesper ?International Marketing and Export Management?, 5th ed. Financial Times/ Prentice Hall, England, 2005. 2. Kotabe, Masaaki; Helsen, Kristiaan ?Global Marketing Management? 4th Edition, Wiley John Wiley & Sons, NJ, 2008. 1. Hollensen, Svend ?Global Marketing- A Decision-Oriented Approach?, 4th Edition, Financial Times/Prentice Hall, England, 2007. :