Sumários
S4 - Choices of Strategy
18 Março 2025, 18:00 • Ma Shaozhuang
1. Business Strategy
2. Corporate Strategy
3. International Strategy
S3 - External Analyses
25 Fevereiro 2025, 18:00 • Ma Shaozhuang
1. Global Ambition and Positioning
2. PESTEL
3. Five-Forces Model
4. I-SWOT
5. Group project presentations
S2 - Competitive Advantages and RBV and National Competitive Model
11 Fevereiro 2025, 18:00 • Ma Shaozhuang
1. Competitive Advantage
2. RBV and VRIO framework
3. National Competitive Model
4. Group Project Presentations
S1 - Course Overview and Strategic Management Process
6 Fevereiro 2025, 18:00 • Ma Shaozhuang
1. Course Overview: why, what and how
2. Strategic Management process: what is strategy? Mission, Vision and Values