Sumários

S5 Wrap Up

25 Março 2025, 18:00 Ma Shaozhuang


group project presentations

S4 - Choices of Strategy

18 Março 2025, 18:00 Ma Shaozhuang


1. Business Strategy

2. Corporate Strategy
3. International Strategy

S3 - External Analyses

25 Fevereiro 2025, 18:00 Ma Shaozhuang


1. Global Ambition and Positioning

2. PESTEL
3. Five-Forces Model
4. I-SWOT
5. Group project presentations

S2 - Competitive Advantages and RBV and National Competitive Model

11 Fevereiro 2025, 18:00 Ma Shaozhuang


1. Competitive Advantage

2. RBV and VRIO framework
3. National Competitive Model
4. Group Project Presentations

S1 - Course Overview and Strategic Management Process

6 Fevereiro 2025, 18:00 Ma Shaozhuang


1. Course Overview: why, what and how

2. Strategic Management process: what is strategy? Mission, Vision and Values