5.2 Presentations of Milestone 3 and Wrap-up

9 Fevereiro 2023, 19:30 • Rita Sousa

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1. presentations of milestone 3 on the strategic choice of project firms

2. wrap-up

5.1 Different Approaches of International Strategy

9 Fevereiro 2023, 18:00 • Rita Sousa

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Different Approaches of International Strategy

1) International (export);

2) Global;

3) Multi-domestic;

4) Transnational.

4.2 Corporate Strategy and International Strategy

7 Fevereiro 2023, 19:30 • Rita Sousa

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1. Corporate Strategy: vertical integration, diversification, and strategic alliance

2. International strategy

4.1 International Business Strategy

7 Fevereiro 2023, 18:00 • Rita Sousa

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1. Presentations of Milestone 2 on external environment analysis of project firms;

2. International Business Strategy: differentiation, overall cost leadership, focus, and best-cost provider

3.2 External Environmental Analyses

6 Fevereiro 2023, 19:30 • Rita Sousa

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1. General environment

2. Industry analysis

3. i-SWOT