International Strategy- Wrap Up

10 Fevereiro 2022, 18:00 • Rita Sousa

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International Strategy: four approaches

Group project presentations

Choice of Strategy

8 Fevereiro 2022, 18:00 • Rita Sousa

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1. Business Strategy

2. Corporate Strategy

3. International Strategy

External Analysis

7 Fevereiro 2022, 18:00 • Rita Sousa

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1. Global ambition and positing;

2. PESTEL

3. Porter 5-force model

4. i-SWOT

Resource-based View and Competitive Advantage

3 Fevereiro 2022, 18:00 • Rita Sousa

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1. Competitive Advantage

2. Resource-based view

3. Identification of key resources and capabilities

4. VRIO framework

5. Application: Portuguese bakery and project firms

Course Overview and Strategic Management Process

1 Fevereiro 2022, 18:00 • Rita Sousa

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1. Presentation of the course outline, work, and evaluation methods

2. Understand strategy and its role in achieving competitive advantage

3. Process of Strategic Management: mission, vision and values.